Approach to Greatness

The discovery phase serves as the foundation for the creative process. I will meet with you to gain a deeper understanding of your business objectives. No two jobs are the same, so I will customize the discovery portion of our partnership to ensure it aligns precisely with your goals.

I will utilize a diverse range of research methodologies to thoroughly analyze your business and industry. This includes conducting site and brand audits, as well as competitive analysis, to strategically position you as a standout player in your field.

Taking into account all the insights gathered about your business, I embark on the creative journey by sketching concepts for your project. Typically, I explore multiple directions to avoid settling for the first idea and instead strive for the most optimal and contextually relevant solution.

After working through numerous concepts, I narrow down the selections. At this stage, I create low-fidelity mockups while also providing clear rationale for the design decisions made.

Your role in the process is integral, and your input is amplified and valued during our multiple review sessions. We collaborate closely to assess the various directions, and your feedback is not only welcomed but also instrumental in making necessary improvements as we progress towards our final selection.

Feedback from our review session is synthesized and designs begin to take their final form. I begin to create high-fidelity variations of a few directions which will be examined in a follow-up review. Once we're aligned on the final direction designs are made pixel-perfect.