Axis Technologies is a rocket manufacturing company that is looking to disrupt the aerospace engineering industry by creating rockets that can withstand the cold temperatures in deep space and ultimately put the first human on Saturn.
The Axis Technologies brand represents innovation, futuristic thinking, and durability. The company itself is built around an ambitious goal that initially started as a moonshot to do something monumental and never before done in the aerospace industry. It was important for the logo to convey the idea that the company is navigating its way forward through space, but also not lose sight of the fact that the home base here on Earth is where its lofty mission began.
The primary lockup has two parts: the logomark (the spiraling rocketship) and the wordmark (“Axis”). This lockup will be the most commonly used, but the following pages outline the principles behind both elements, and how to use them most effectively across the brand.
The horizontal lockup moves the wordmark to the right of the logomark and left aligns the subtext. Use the arrangement most appropriate to the format of the communication and the design layout.
The primary color palette has five colors with the most significant two being solar flare orange and deep space blue. Make sure to use the color values for our brand as shown.
Our primary typeface is SF Compact, a modern sans-serif that is pioneering, cutting edge and conveys the ideals you’d find synonymous with industrial futuristic technology. The default text color is supermassive black. Axis solar flare orange can be used for headings, emphasis, or links. The semibold and bold variations should only be used for headings and emphasis. Our alternative typeface is Inconsolata. It is to be used only in applications where data and statistics are being displayed.
