Whoosh Hot Air (Alternate)

The Whoosh brand represents fun and playfulness. The company is targeting demographics of all ages and wants to bring hot air ballooning to the mainstream. It was important to capture a child-like essence that can captive younger patrons, while offering a sense of nostalgia encouraging older patrons to get in tune with their inner child as they prepare for the experience of a lifetime. The logo needed to feel playful and handcrafted, almost as if it was sketched with a marker during art class in elementary school.

Logos

Primary Logo

The primary lockup has two parts: the logomark (the two O’s and the clouds) and the wordmark itself (“Whoosh”). The O’s were used to convey 2 of the core elements of the brand, the balloon and a minimalistic version of the sun. The logomark conveys movement as the balloon rises above the clouds. This lockup will be the most commonly used, but the following pages outline the principles behind both elements, and how to use them most effectively across the brand.

Secondary Logo

The logomark alone can be used alone to create fun physical brand assets such as pins and stickers. If used alone for marketing materials such as posters (physical and digital), t-shirts and a variety of other artifacts, it should be accompanied by the wordmark somewhere. It can also be leveraged for digital use, specifically in the case of the app icon.

Section 2.

Colors

The primary color palette has four colors with the most significant two being Dark Sunshine Orange and Seafoam Skies Teal. Make sure to use the color values for our brand as shown. The secondary color palette consists of four neutral tones and one shade; Overcast Cloud Gray, Seafoam Skies Dark Teal, Puffy Cloud White, and Seafoam Skies Midnight Black.

Section 3.

Typography

Our primary typeface is Barlow, a modern sans-serif that is characterized by narrow and somewhat rounded letterforms. The default text color is Seafoam Skies Midnight Black. Dark Sunshine Orange can be used for headings, emphasis, or links. The semi-bold and bold variations should only be used for headings and emphasis. Our alternative typeface is Duper. It is to be used extremely on large headings for display type. It should never be used for body copy in digital or print formats.

Section 4.

There are two images here. The first showcases the Whoosh logomark in sunshine orange on the front of a seafoam blue-green hat. The second image showcases the Whoosh logomark on a disposable camera.

The Whoosh primary combination mark is displayed largely on a giant sunshine orange colored hot air balloon floating above the clouds.

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Section 4.

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